Admix has pioneered In-Play, a new monetization solution enabling game developers to monetize via data-driven product placements inside the gameplay. Think replacing an in-game billboard with a real-life advert. It generates revenue for the developer in an advertiser-friendly way but it is as non-intrusive as a real-life billboard is on a walk through a city.
Admix has launched in late 2018, Admix helps monetize more than 300 games of all sizes, and has raised more than $10 million in VC funding.
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