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“If the carbon footprint is the most important KPI of humanity, of the century, then why are we leaving this to excel sheet.” A female warrior who wanted to step up the game in sustainability and technology. But how did she go from a founder of male fashion to climate action? Stay tuned and she will share her story and insights.
Anna Alex is the proud co-founder of Planetly. It was actually from her first start up called Outfittery, that Anna got her idea for Planetly. She was curious to calculate the carbon footprint from herself and their company. She soon realised this was easier said than done. She explains that finding the answer to this question ended up with a consultant running around the company with an excel sheet asking lots of questions. Now Planetly is a driving force in the B2B market where their software is a one stop shop for carbon neutrality. She says they first analyze, then reduce hot spots and if that isn’t possible, they find ways to compensate for it in the companies. Sounds exactly what the future needs!
In the beginning she said getting a couch really helped with setting up the relationship from the get go and the company culture.
For purpose, for profit – they used this to build their performance culture, example they want to use this as a goal to have a business that brings purpose yet scale which then creates impact.
Selecting carefully, as first employees are setting the tone for the culture. They love hiring through networks when possible.
It’s too easy to say it’s one. One needs to be open to different styles of work, different personalities. Don’t always hire the extrovert. Combining diversity is one of the most important factors.
Hiring the right people and getting out of the way.
Anna’s biggest advice is to just set out and try, and keep trying. Even if you aren’t successful with the first time around it is important to be resilient and stubborn. You have already done the hard part, don’t give up.