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Senior Customer Acquisition Manager (Growth Marketing)

Senior Customer Acquisition Manager (Growth Marketing)

locationLondon, UK
PublishedPublished: 8.2.2022
Sales & Business Development
Full time

Location: Somerset House, London / flexible

Pimloc is looking for a B2B SaaS marketing expert who can set up and scale out the growth marketing function. This is a unique opportunity in a fast growing, well-funded, UK based deep tech business for a senior SaaS marketer to take the next step in their career. This role reports directly to the CEO and is a critical member of the integrated product team (which also includes sales and product).

  • Design, manage and implement customer acquisition initiatives

  • Responsible for acquiring new b2b trial customers for Secure Redact SaaS business; including small, medium and enterprise customers, with paid and organic channels

  • Responsible for managing the marketing funnel through to the inside sales team

  • Responsible for overseeing team members who manage product website, online product content and community management

  • Responsible for setting up metrics and reporting on performance and acquisition budget management

Day to day responsibilities include:

  • Managing digital acquisition channels to acquire new B2B trial customers. Including paid and organic search, email, social and online events

  • Working closely with inside sales and product engineering to ensure good quality lead generation and marketing support across the whole sales funnel

  • Weekly reporting on KPIs and budgets (lead generation, conversions and cost per trial by channel)

  • Overseeing the marketing team; social, product content, CRM and community management

  • Manage creative, ad, landing page, pricing and proposition testing to optimise campaign results.

  • Work with product / engineering teams to improve user experience and make recommendations to improve conversion rates at each step of the funnel

The ideal, degree educated candidate will have:

  • 5+ years’ experience in a B2B SaaS digital marketing role, used to working in a direct response environment

  • Proven track record in growth marketing for a B2B SaaS software business

  • Comfortable working in a fast-paced, dynamic, data driven environment

  • Excellent analytical skills, proactive, can-do attitude

  • Exceptional written and verbal communication, planning, and project management skills

  • Interest in emerging technologies

  • An ambition to grow their career and capabilities

What we offer

This is a great chance to join a young company with a dynamic culture, exciting market and outstanding technology backed by world class investors. Expect rapid personal growth, career advancement limited only by ability.

We live by our brand values: Trusted, Independent, Ingenious and Eclectic.

About us

Founded in 2016, Pimloc is a British technology company on a mission to advance visual AI systems in the interests of people and their freedoms. The risks associated with video surveillance have fundamentally shifted - we unknowingly give away our freedom every time we walk down the street, enter a store, commute to work or watch a game. We are developing systems that will allow businesses to increase security without compromising personal privacy.

Pimloc’s technologies are powered by the latest developments in deep learning for the automated detection and redaction of personal information (PII) in video. Pimloc’s Secure Redact SaaS solution (www.secureredact.co.uk) allows all businesses to anonymise personal data in video so that it can be processed for security and analytics whilst still protecting privacy. This can be used for specific compliance requests to create anonymised video clips of incidents, or to anonymise live video streams for wider sharing and analytics.

Pimloc is currently working across diverse sectors including: entertainment venues, retail, hospitality, education, manufacturing, transport, healthcare, law enforcement and local government. These sectors are relying on Pimloc’s services to deal with data protection compliance and to maintain trust in their operations with the public, customers and employees. Pimloc is starting to explore new markets in Smart City, Insurance and video privacy/security use cases.

The market opportunity is vast and growing, Pimloc has recently raised material venture capital from leading investors and now wants to expand the team to take advantage of the market and our solutions competitive advantage.