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Marketing Consultant (f/m/d)

Marketing Consultant (f/m/d)

locationAbuja, Nigeria
PublishedPublished: 1.9.2022
Marketing & Communications
Full time
Mid-senior level

Who are Elephant?

Elephant is a health technology company tackling the biggest problems in global healthcare. Founded by doctors in 2018, our team has grown from humble origins to more than 100 people with offices in Nairobi, Karachi, Accra, Islamabad and London.

Elephant's platform digitises clinics, connects patients to their health system, and empowers nurses and doctors to deliver care. We believe that technology has the power to transform, and our goal is to create a universal healthcare system, powered by data, that enables personalised, high-quality care for all.

We work hard to live up to our cultural values of kindness, candour, good humour, and respect. We understand that we are a work in progress, but hold each other accountable to these values as we seek to grow together. Our philosophy is 'team-first', and so we invest in creating a collaborative environment where every individual can contribute and thrive. Our team is international, composed of people with a huge range of expertise from every walk of life. This diversity is a strength and we welcome applications from all backgrounds.

We work hard to live up to our cultural values of kindness, candour, good humour, and respect. We understand that we are a work in progress, but hold each other accountable to these values as we seek to grow together. Our philosophy is 'team-first', and so we invest in creating a collaborative environment where every individual can contribute and thrive. Our team is international, composed of people with a huge range of expertise from every walk of life. This diversity is a strength and we welcome applications from all backgrounds.

We are looking for a talented Marketing Consultant to join our team and create immediate impact. If you are a Marketing professional who can bring strategy, execution and passion to our ambitious mission and growth, keep reading!

Role overview: Marketing Consultant (Nigeria)

We are a small, ambitious team, intent on building a world-class marketing engine to bring the Elephant brand to life, drive demand within the market, and amplify the voice of our customers.

We are looking for a Marketing Consultant with 4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare or insurance, and/or who is familiar with selling into the public sector within Nigeria. The role will report directly to the VP Marketing (based in the UK) and work hand-in-hand with the Nigeria-based Sales & Ops teams plus our PR agency to support our launch in Abuja.

Our ideal candidate will have a clear POV on the marketing strategies that will be most successful in Nigeria, and be comfortable with on-the-ground research & execution. A successful candidate would be a high-performing marketing generalist who deeply understands the Nigerian market, specifically in Abuja, and be comfortable communicating findings to all cross-functional stakeholders.

What you’ll do:

  • Report directly to the VP Marketing, working closely to create & execute the Elephant marketing strategy in Abuja and drive insurance registrations for FHIS (the FCT state-sponsored insurance scheme) as part of our co-marketing efforts
  • Work closely with in-country team in Nigeria to conduct field research eg. deeply understanding the end-to-end insurance registration process, including operational pain points, current FHIS marketing efforts and any blockers that prohibit seamless enrolment
  • Be comfortable speaking to patients within healthcare facilities to understand why they would or would not purchase insurance & report findings back to the UK-based marketing team
  • Identify marketing channels & execute media buys and/or organic opportunities that would help drive enrolment and/or create a faster registration experience, eg radio, TV, OOH, in-clinic signage, digital marketing
  • Source & project manage local production partners and/or designers to deliver best-in-class, localised B2C marketing materials
  • Handle all localisation efforts, making sure external marketing collateral is translated into appropriate local languages (eg Yoruba) and meticulously quality-checked
  • Act as a guardian of the brand, ensuring that all materials and collateral produced in-market uphold and elevate Elephant’s brand across all channels
  • Source relevant local community events where patient sensitisation would be beneficial; suggest what kind of registration and/or sensitisation presences should be in attendance
  • Liaise with Elephant’s local PR agency, packaging together comms materials to support common goal of promoting Elephant’s partnership with FHIS and driving registrations
  • Conduct additional user research, visiting clinics alongside our Ops team in order to deeply understand the patient and frontline user experience; advise on creative ways to improve common pain points
  • Lead end-to-end project management for all local marketing activity; this includes strong organisational skills, with proven success making detailed plans, managing timing and contributing to budget tracking
  • Be a self-starter who is comfortable working independently

Required skills, experience and attributes:

Our ideal colleague will be an experienced Marketing Manager or Field Marketer who is looking for their next challenge. We are looking for a strategic mind who gets things done and is not afraid to roll up their sleeves and get into the details.

Essential:

  • 4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare, insurance, or is familiar with selling into the public sector within Nigeria.
  • Strong business acumen and industry expertise in B2C marketing to Nigerian audiences, specifically in Abuja
  • Experience with market research and/or gathering customer insights via on-the-ground investigation, eg is willing to go directly to the source to find accurate information
  • Team player who is willing to be in the weeds and get things done, but can also think strategically and input into business plans
  • Motivated self-starter with excellent communication and organisation skills, with strong attention to detail
  • Comfortable managing several workstreams simultaneously while maintaining grace under pressure
  • Both creative and analytical skills, being able to think outside the box and suggest solutions to complex problems in the healthcare ecosystem
  • Experience creating brand and marketing collateral, ideally with B2C campaign experience
  • Must be comfortable working in Google Slides, Docs and/or PowerPoint, Word to create slide decks or written documents
  • Excellent communication skills, both written and verbal; comfortable speaking with key stakeholders internally and externally
  • Be kind, candid and good humoured with strong interpersonal skills and ability to manage relationships inside and outside of the business

Desired:

  • B.A. in Business, Marketing, or a related field or equivalent work experience
  • Nigerian business experience, either working with or in healthcare, insurance, or related industry
  • Experience working with dispersed, International workforce across time zones
  • Experience in a client-facing role, requiring excellent presentation skills
  • A strong network of local marketing professionals and/or support, including local agencies, freelancers, photographers, or videographers
  • The ability to be agile and ruthlessly prioritise competing initiatives
  • Multilingual in Yoruba, Hausa, or Ibo

Benefits

The starting pay is ₦153,00 - 300,000 per month depending on experience.

Our benefits include:

  • 21 days of paid holiday, plus public holidays
  • Enhanced sick leave
  • Enhanced parental leave
  • Private medical insurance
  • Paid employee referral scheme

Equal Opportunity Employer

Elephant is an equal opportunity employer and we are proud to create an environment where everyone can be their best. All qualified applicants will be considered regardless of their age, race, religion, sex, gender, sexual orientation, genetics or disability. We do not tolerate discrimination or harassment of any kind.

 

Years of experience

  • Mid-senior level