Head of Social Media (f/m/d)

Head of Social Media (f/m/d)

locationWarsaw, Poland
PublishedPublished: 22.9.2022
Marketing & Communications
Full time

About us:

Meet Packhelp. We're an international group of over 250 professionals who are helping nearly 50,000 companies across the World get better at packaging. On the outside, we’re a packaging company, but look a little closer and you’ll see we’re one of the fastest-growing tech companies in Europe that have raised over €50M from leading international investors.

We're looking for an experienced Head of Social Media who will bring freshness and creativity as well as strong analytical insights into Packhelp’s social media. You will be responsible for crafting and implementing strategy for our organic channels as well as leading the internal Social Media Team.


  • Building and executing Packhelp’s social media strategy for our key channels, including Instagram, Facebook, YouTube, TikTok and LinkedIn
  • Working closely with our Head of Brand and Creative Director on launching cross-channel campaigns
  • Focusing on setting and achieving social media KPIs such as traffic, (micro)conversions, engagement rate or followers
  • Crafting the strategy and overseeing the execution of SM collabs run by the Influencer Marketing Manager and Community Specialist
  • Managing the budget for various social media activities, extra post boosts and collabs
  • Proactively optimizing our social media performance; looking for alternative solutions and hypotheses to be tested; exploring new target groups and personas
  • Managing the team (3 members), recruiting and providing feedback; planning workload, prioritizing & allocating tasks.



  • At least 4 years of experience in social media management
  • Proven track record of running successful social media initiatives and campaigns, with strong focus on Instagram as well as YouTube and/or TikTok
  • Hands-on experience in working with high-level strategies as well as day-to-day task execution
  • Fluency in Facebook Ads Manager, Google Analytics, Google Data Studio as well as other social media planning (e.g. IconSquare) and community management tools (e.g. NapoleonCat)
  • Data driven approach and a strong focus on business metrics
  • Experience in crafting creative briefs for graphic designers and copywriters
  • Being passionate about social media as well as the newest trends in online marketing; you will be our go-to person for inspiration and source of what’s hot in your fields of expertise
  • Experience in team leadership and/or project supervision
  • A self-starter attitude with a lot of independent thinking
  • Great communication skills in English - both written and spoken; you will be working with international team members and freelancers on a daily basis


Bonus points:

  • Experience in working on a client / brand side is not a must - but a big plus.
  • Same when it comes to B2B social media marketing.


What we offer:

  • Top-notch HQ in Warsaw – 2500 square meters filled with tech and goodies such as a barista, lunches, and brunches! All in a great location, close to the city center and with access to free parking spaces.
  • Remote-friendly workplace – hybrid or remote model of work (depending on your location) and all the resources you need to set up your home office.
  • The best possible tools – easy access to the latest technology, our own apps, a Macbook, and industry-standard software.
  • Health & Wellness – private healthcare, life insurance, weekly massage sessions, mental health support, and a subsidized MultiSport card.
  • Fair compensation – performance-based pay raises, quarterly bonuses, and bonuses for employee referrals.
  • Career development – internal workshops, training sessions, and your own personal learning budget.
  • Work from the places you love most – possibility to work remotely from anywhere in the world for up to 90 days a year.
  • Vacation & time off – 26 paid vacation days and 1 extra Better Future Day for actively making our world a better place.


More about us:

We are experts in the unboxing experience. We create revolutionary technology that supports the growing packaging needs of all business models. Our proprietary software unleashes creativity, speeds up packaging development, and automates mundane tasks. Above all else, we help connect brands with sustainable yet affordable packaging solutions.

While Packhelp HQ is based in Poland, our thriving community of product engineers, creatives, marketers, and more work around the globe in countries such as Spain, France, and the Netherlands. In 2021, we revamped the Packhelp office to be an inclusive, supportive, and engaging space, no matter where our awesome employees are based. Come and see for yourself!

Years of experience

  • Senior