Head of Performance (f/m/d)

Head of Performance (f/m/d)

locationWarsaw, Poland
remotePartly remote
PublishedPublished: 14.9.2022
Full time
Mid-senior level

About us:

Meet Packhelp. We're an international group of over 250 professionals who are helping nearly 50,000 companies across the World. On the outside, we’re a packaging company, but look a little closer and you’ll see we’re one of the fastest-growing tech companies in Europe that have raised over €50M from leading international investors.

We're looking for an experienced Head of Performance who will be responsible for all paid acquisition efforts at Packhelp with an annual budget of 2M+ EUR. In this role you will be managing our long-term acquisition strategy (including channel mix), and optimization roadmap that delivers dynamic YoY growth as well as leading our internal Performance Team. The successful candidate will also become a part of Packhelp’s senior management team that shapes the future of the global packaging market.

You will be responsible for:

  • Packhelp’s performance long-term strategy including Paid Search, Paid Social and Affiliation
  • Short- and mid-term optimization roadmap & channels development,
  • Trend hunting, including new acquisition channels introduction & testing,
  • Media mix optimization towards 2-3x YoY topline growth with healthy unit economics,
  • Performance budget management (2-3 mln EUR yearly),
  • Overseeing and management of in-house performance team (4-5 experts),
  • Building an advanced customer-data-ecosystem based on in-house data warehouse, Segment, Google Analytics - in order to create a 360-customer-view,
  • Co-operation with internal Data/BI Teams on performance reporting & attribution,
  • Co-operation with CRM team on audiences management & CLV maximization,
  • Co-operation with Strategy, Revenue & Product Teams on promotions, pricing, conversion rate optimization,
  • Budgeting & forecasting,
  • Ownership of analytical & tracking infrastructures

Our requirements:

  • Minimum 4 years of international experience in performance marketing/acquisition management (with proven track record) with budgets of min 200k EUR (1 mln PLN) / month,
  • Perfect knowledge of the digital media landscape (publishers, networks, settlement models, acquisition channels, targeting methods),
  • Perfect knowledge of Google / Meta advertising ecosystems,
  • Working knowledge of analytical & tracking tools (Google Analytics, Google Search Console, GMP, Segment, Amplitude, Google Tag Manager),
  • Proficiency in Excel, working knowledge of PowerBI / Google Data Studio / other BI tools,
  • Experience in media mix optimization towards different KPIs,
  • Experience in working with different attribution models,
  • Previous experience in startup environment/performance agency preferred,
  • Excellent logic, data analytics skills,
  • Excellent English skills, both verbal and written

Bonus points:

  • Experience in B2B Marketing

What we offer:

  • Top-notch HQ – 2500 square meters filled with tech and goodies such as a barista, lunches, and brunches! All in a great location, close to the city center and with access to free parking spaces
  • Remote-friendly workplace – hybrid or remote model of work (depending on your location) and all the resources you need to set up your home office
  • The best possible tools – easy access to the latest technology, our apps, a Macbook, and industry-standard software
  • Health & Wellness – private healthcare, life insurance, weekly massage sessions, mental health support, and a subsidized MultiSport card
  • Fair compensation – performance-based pay raises, quarterly bonuses, and bonuses for employee referrals
  • Career development – internal workshops, training sessions, and your personal learning budget
  • Work from the places you love most – the possibility to work remotely from anywhere in the world for up to 90 days a year
  • Vacation & time off – 26 paid vacation days and 1 extra Better Future Day for actively making our world a better place

More about us:

We are experts in the unboxing experience. We create revolutionary technology that supports the growing packaging needs of all business models. Our proprietary software unleashes creativity, speeds up packaging development, and automates mundane tasks. Above all else, we help connect brands with sustainable yet affordable packaging solutions.

While Packhelp HQ is based in Poland, our thriving community of product engineers, creatives, marketers, and more work around the globe in countries such as Spain, France, and the Netherlands. In 2021, we revamped the Packhelp office to be an inclusive, supportive, and engaging space, no matter where our awesome employees are based. Come and see for yourself!


Years of experience

  • Mid-senior level