Head of Marketing (f/m/d) for myClubs

Head of Marketing (f/m/d) for myClubs

locationVienna, Austria
PublishedPublished: 31.8.2022
Marketing & Communications
Full time


Our client myClubs is looking for a highly motivated, results-focused and savvy Head of Marketing (f/m/d) to join their team in Vienna.


myClubs is driving digital change in the sports industry with its award-winning app and innovative business model. The mission is to get their customers moving - by providing an effortless, habit-forming digital access to the best workouts & boutique studios and a vibrant community. They’ve grown exponentially since the founding in 2015 and are proud to have built the largest sports network in Austria and Switzerland with 1,200+ exclusive studio partners and 500+ corporate clients in more than 15 cities.


This position offer the unique opportunity for a creative and charismatic individual with owned success in cross-media campaigns, as well as in brand and community building to lead the marketing & communications team in a fast-growing Scale-up. You will consolidate internal and external marketing, social media and digital production teams to drive the next scaling stage. With an ambitious team and an appetite for growth in the full funnel buyer journey, you'll lead the omni-channel strategy, execution and performance in a fast and highly competitive market environment.

What it's all about

  • Responsible for leading strategy to execution of effective paid media and multi-channel campaigns, aimed at driving ROAS and LTV in a high growth environment as the company expands full funnel.

  • Design data-driven optimizations and become a master of the in-house reporting systems and analytical tools to manage and improve campaign performance.

  • Take charge of specialty-focus areas like landing page testing, mobile conversion optimization, new platform integrations, and referral marketing in coordination with our product and engineering teams.

  • Lead and develop a team of highly talented marketers and coordinate internal and external production and social media teams while driving growth and business impact.

  • Partner with the corporate sales team to develop content and paid media strategies to grow the corporate fitness business.

  • Collaborate with the myClubs sports network, customers and clients to generate original content and tell stories that inspire a healthy lifestyle. Manage PR campaigns and media deals.

  • The ideal candidate will have 5-7 years experience managing large advertising budgets driving lead generation for digital products in the sports, health or lifestyle space.

  • Management experience (3+ years) for highly talented marketers, with the proven ability to delegate and grow talent in a fast-paced environment.

  • An academic foundation via a masters's degree in a related field. Exceptions can be made with strong hands-on experience.

  • Deep understanding and proven ability to influence and lead strategy and execution towards an omni-channel execution. Understanding of  how to optimize for revenue, ROAS, and LTV as well as different attribution models and techniques, as is a plus.

  • Analytical mindset and comfortable digging into the numbers, preparing high-level reports and drawing actionable insights. Savvy with analytical tools, reporting tools, and web analytics.

  • Inherent problem-solving skills. You possess the experience, intellect and know-how to analyze, plan, execute and deliver top-notch results.


How do you benefit?

At myClubs people are the most valuable asset, so they invest in them from Day 1. 

The company offers an attractive compensation package and flexible work environment. Their offices in Vienna and Zurich are centrally located and have a relaxed coworking space atmosphere. They claim to have the best coffee in town. myClubs fully embraces the new hybrid work reality and offer flexible work options, fully remote weeks and top-of-the-line equipment. They switch to a 4-day work week in summer - so you can enjoy the outdoors - and offer additional paid vacation days.

What makes myClubs a great place to work?

Their teams are composed of creative and driven individuals from different geographies, cultures, religions, ethnicities and genders. The company believes that a variety of experiences makes them stronger and helps to deliver higher value as an organization. They are proud to be a tech company with a female staff majority across all units. Supporting health & well-being in their community, championing environmental sustainability and advancing equal employment opportunities are integral parts of their identity. 


For the Head of Marketing (f/m/d), the company offers a competitive salary based on performance and previous experience. The base salary for this position is EUR 72,000 p.a.


myClubs is looking for innovators, problem solvers, and team players with passion, integrity and effectiveness. The company strives to attract exceptional people who really enjoy what they do. 


Are you ready to join the sports crew?


Years of experience

  • Executive