Head of Marketing (f/m/d)

Head of Marketing (f/m/d)

locationLondon, UK
location Marketing & Communications

TOQIO (toq.io) enables any business, not just banks, to create game changing, data driven, finance propositions that can be rapidly deployed to their customers where and when they need it.

We are looking for a talented Head of Marketing to take the lead of our marketing efforts. Your main duties include designing, planning and executing the marketing strategy, communicating it to other areas of the company and be at the forefront of delivering rapid growth with Toqio. Would you like to join an international and fast growing scale-up where you will play a vital part in shaping its future?

As TOQIO´s Head of Marketing you will:

  • Plan and execute a marketing strategy for the organisation and for new and existing products or functionalities
  • Oversee the implementation of the marketing strategy
  • Develop a brand strategy
  • Set and administer an annual marketing budget
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Guide the day-to-day activities of growth and product marketing
  • Continually conduct market research studies and review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Work closely with our sales department to develop a pricing strategy that will help us maximize profits and market share
  • Provide tools and materials to enable the sales team to function effectively
  • Manage and refine the organisation’s social media presence
  • Manage and measure marketing campaign costs
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
  • Identify new business opportunities to reach new market segments and expand market share.
  • Analyze consumer behavior and determine customer personas
  • Negotiate with media agencies and secure agreements on the production of promotional materials
  • Lead and grow the marketing team

Experience required:

  • At least 6+ years experience as a Marketing Lead or similar position preferably in Fintech, Payments or FX
  • Bachelor/Master in Marketing or similar field
  • Strong growth track record
  • Deep Knowledge of Social Media Management Systems
  • A track record of following through on commitments
  • Experience running successful marketing campaigns
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals

Must have skills:

  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
  • Outstanding written, oral communication skills (English and Spanish).
  • Exceptional analytical and conceptual thinking skills.
  • Strategic vision
  • Excellent planning, organizational, and time management skills.
  • Solid knowledge of web analytics and Google Adwords
  • Analytical mind

Nice to have:

  • Other languages such as Spanish, German or French
  • Interest in Fintech

What we offer:

  • TOQIO. People are one of TOQIO’s main assets. We are building a unique best in class team committed to our core values and based in diversity, sustainability and wellbeing.
    • The team comprises professionals from leading consulting and banking firms, MBA graduates from top business schools, entrepreneurs, young and talented engineers and PhDs.
    • TOQIO’s Founding team; Eduardo Martinez and Michael Galvin are successful entrepreneurs and motivated leaders who have been awarded in different fields. Along with Daniella Lorenzo, Rodrigo Iglesias, Víctor Martín, Arancha Riestra and Jingxuan Xu are leading a talented team full of energy and passion.
  • Our core values. TOQIO’s 4Cs are our flagship, we are:
    • Curious: Curiosity is the lifeblood of innovation.
    • Committed: Shaping TOQIO into a more vibrant place to do business, as well as making our society better.
    • Considerate: We’re a diverse and multicultural team that brings many perspectives into our workforce.
    • Creative: Seeking out of the box thinkers who face challenges head on, and look forward to innovating their way around every obstacle.
  • The best place to work. We are working hard to become a great family company.
    • Team working: Promoting objective, fact-based and solution oriented discussions.
    • Equality & Diversity: Promoting equality and diversity, encouraging a multicultural environment.
    • Transparent: Communicating feedback transparently, constructively and in real-time.
    • Meritocratic: Striving for excellence and rewarding the best.
  • The best team. We care the most about our team members.
    • Salary proposal for Head of Marketing: 70.000€ to 110.000€ gross annual base salary depending on the candidate’s knowledge and experience.
    • Leave Period: 25 holiday days.
    • Employee Share Scheme: We want all team members to really feel part of TOQIO.
    • Flexibility: Working flexibly in the broadest sense, remote working is part of our normal practice at TOQIO but also we offer a Flexible Working Policy. We work up 80% of the time remotely.
    • Flexible perks package including private health insurance, entertainment, training, mentoring program, gym etc.
    • We are a British company with a Spanish subsidiary. We have central offices in Madrid, London and in the short term we will open a new office in Nairobi.
    • Join an international team with over 15 nationalities and colleagues in Spain, UK, Switzerland, Kenya and India.
  • Awards. TOQIO has received several awards and nominations since we launched in 2018:
    • Early Metrics TOP 30% International recognition 2019
    • Winner of Cuatrecasa Acelera IV 2020
    • Lanzadera Growth Phase Startup 2020
    • Winner on Corporate Category of Open Finance Appathon 2020 (Open Banking Excellence)
    • Finalist Fintech South Summit 2020
    • Fintech Third prize Premios Expansión Startup 2020

Thanks so much for taking the time to check TOQIO, we are really looking forward to hearing from you!