Digital Marketing Manager

Digital Marketing Manager

locationHull, MA, USA
location Marketing & Communications

We're a digital health startup on a worldwide mission to improve the lives of people with chronic conditions. juli was founded in March 2020 by serial entrepreneurs leveraging their expertise in artificial intelligence and data science to change chronic condition care for the better.

Several of us live with a chronic condition that we need to manage. For years we’ve hacked together solutions to find out what triggers episodes and what helps us get better. Because we couldn’t find anything on the market that consolidated all the data we tracked ourselves, we decided to create juli.

Great potential lies within all the health data we're all already collecting about ourselves. We at juli strive to bring it all together! 

As a product owner at juli you’ll be responsible for guiding a team of top people to implement solutions for our users and customers. In this particular role you’ll be working on a system to provide our customers with personalized recommendations on their health. You’ll build a interdisciplinary team of specialists to implement a solution which will captivate and engage the users of our juli app. This team may consist of data analysts from the health field, machine learning and recommendation engineers, senior software and DevOps engineers, beta users and many more you and your team consider necessary to reach this ambitious goal.

Location: juli is a (currently) all-remote company with people working all around the world. Your position can be based anywhere, although we do prefer a strong familiarity with US healthcare for this particular position.

The opportunity: This role is a great opportunity for someone with a high level of self-motivation and self-organization. Being motivated to help others, especially in the field of chronic health conditions would make you an excellent candidate. As we’re a growing company, new opportunities will unfold for you.

You’ll be joining a team of very talented and experienced people and a founder team that’s been successfully building and running startups for over 20 years.

You’ll be part of a product team which uses cutting-edge technology to build solutions that help people with chronic conditions improve their wellbeing. 

Your job: 

  • You’ll be part of the marketing team and will be in charge of developing a substantial user base by:

    • Develop a mobile app (iOS/Android) go-to-market strategy

    • Test, run and optimize campaigns across digital marketing channels for user acquisition and retention

    • Build an analytics and reporting framework, and execute optimization of growth drivers

    • Prioritize, optimize and manage marketing channels, which include:

      • Web: UI and on-page as well as technical SEO; also for the app store

      • Organic and paid social media

      • Email marketing: audience generation within the community, campaign structure and optimization

      • Media and influencer partnerships

Your experience: 

  • MUST HAVE mobile app / ASO experience

  • At least 5+ years of experience working as a Digital Marketer / Growth Manager (acquisition and retention)

  • work experience with a US health/wellness startup or an established US health brand

  • Experience successfully scaling up the number of users for an app, ideally for a health/wellness brand / startup

  • Deep understanding of data analytics and analysis; be able to make sense of data, experience with data analytics and A/B testing tools

  • Cross-channel strategy experience; know how to use multiple channels

  • In-depth knowledge of SEO / SEM factors

  • Experience executing and tracking paid advertising campaigns

  • A can-do, roll-up-your-sleeves attitude

  • Ability to work in a fast-paced environment in which requirements & priorities constantly change

  • self-starter with an ability to complete tasks both independently and collaboratively as part of a team

We also love: 

  • A medical and/or healthcare background 

  • Experience working in start-up environments

  • Hands-on mentality, excellent organization skills, strong interpersonal skills

What you can expect: 

We have a mission - You will join a highly motivated and dedicated team in a digital healthcare startup on a worldwide mission to improve the lives of people with chronic conditions.

Work from anywhere - We hire people all over the world so we can work with the best talent. We offer part-time contracts.

We live diversity - Our founder team is 50% female and 50% male and we are led by one of the top female CEOs in tech.

Manage your own time - We work asynchronously whenever possible, we don’t clock time, we clock results.

Open culture - We are transparent in everything we do (though we offer our users privacy by design) and we share.

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